Tough PM Interview Questions? Land $400k+ roles with confidence.

I coach experienced Product Managers 1:1 on how to crack the PM interview and answer the toughest PM interview questions.

I’ve interviewed, mentored, and hired 500+ Product Managers at Google, Meta, and McKinsey.

Want to stand out?

Get expert feedback and guidance for $87:

My clients hold senior roles at…

Google

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Meta

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DoorDash

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McKinsey & Company

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Capital One

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JP Morgan

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Microsoft

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Google • Meta • DoorDash • McKinsey & Company • Capital One • JP Morgan • Microsoft •

An illustration of an experience product manager preparing for her PM interview. She is looking at space, pondering product manager interview questions and answers.

What are the most common Product Manager Interview Questions?

  • Focus: Your past experiences, personality, work style, and how you handle various situations.

    Examples:

    • Tell me about a time you failed.

      Describe a situation where you had a conflict with a coworker.

      What are your strengths and weaknesses?

      Why are you interested in product management

    Preparation: Reflect on your past experiences, identify stories that showcase your skills (leadership, problem-solving, communication, etc.), and practice articulating them using the STAR method (Situation, Task, Action, Result). Think about both the content and the storytelling. STAR is a good start, but you need to build in drama too.

    Not sure how to do that? Book a session and let's talk.

  • Focus: Your ability to understand user needs, analyze market opportunities, and design innovative products.

    Examples:

    • How would you improve your favorite app?

    • Design a product for blind people to navigate a shopping mall.

    • What is the biggest problem Uber faces, and how would you solve it?

    Preparation: Familiarize yourself with popular product design frameworks (CIRCLES method), practice brainstorming solutions to common product challenges, and research the products and companies you're interviewing with.

  • Focus: Your ability to define goals, set metrics, make data-driven decisions, and execute product strategies effectively.

    Examples:

    • How would you measure the success of Facebook Marketplace?

    • You're the PM for Instagram Stories - what metrics would you track

    • You see a 10% drop in user engagement - what do you do?

    Preparation: Understand common product metrics (DAU, MAU, retention, engagement), practice analyzing data to identify trends and insights, and develop a framework for approaching product execution scenarios.

  • Focus: Your ability to think strategically about product roadmaps, market trends, competitive landscapes, and long-term product vision.

    Examples:

    • Should Facebook get into the education space?

      What is Google's biggest opportunity in the next 5 years?

      How would you launch a new product in a developing country?

    Preparation: Research industry trends and competitive landscapes, analyze successful product strategies, and develop frameworks for evaluating market opportunities and strategic decision-making.

  • Focus: Your ability to think quantitatively and make reasonable estimations using limited information.

    Examples:

    • How many piano tuners are there in Chicago?

    • Estimate the market size for self-driving cars in India.

    • How much storage does YouTube use daily?

    Preparation: Practice breaking down complex problems into smaller components, making reasonable assumptions, and using back-of-the-envelope calculations to arrive at estimates.

  • While these question types are common, the specific questions and emphasis may vary depending on the company, role, and interviewer. Large tech companies often have structured interview processes with specific question formats, while smaller companies may have more flexible and conversational interviews.

  • Thorough preparation is key to success. Here are some tips:

    • Research: Understand the company, its products, and its target market.

    • Practice: Work through practice questions, mock interviews, and case studies.

    • Develop Frameworks: Use structured approaches for answering different question types.

    • Build Confidence: Believe in your abilities and showcase your unique value proposition.

  • There are many resources online, including:

    • Books: Cracking the PM Interview, Decode and Conquer, The Product Book

    • Websites: There are plenty of free resources onilne - example questions, how-to videos, and more.

    • Coaching: Consider working with a career coach specializing in PM interview prep - to get uncommon advice and expert personalized guidance.

    If you are not sure how you compare to other PMs or can use some help - book a session and let's chat!

Compare my pricing with other options:

What your peers said

  • "If you want a top tech PM job, talk with Itai! From our first session to the last, Itai’s coaching was *transformative*. He encouraged me to ditch the conventional and interview in a way that felt more authentic to me. He helped me refine this to match what Google looks for in a PM, and I landed the job! Thank you, Itai, for helping me turn my dream into reality!"

    Marina, Sr. Product Manager, Google

  • "Itai is a rare combination of a genuinely caring people manager and an incredibly talented product manager. He inspires others to grow and succeed, has a natural sense for building value, and leaves the best impression on everyone he touches. The question is not 'whether I would work with him again', but rather 'when and where'!"

    Igor, Group Product Manager, DoorDash, Meta

  • I loved how Itai really 'got' my story and then gave me specific suggestions on how to make it come across more clearly. His input not only improved my resume but also has been a major turning point in how I approach my professional narrative.

    — Senior Product Manager, Google

  • Itai’s keen eye for detail and profound understanding of impactful self-presentation have significantly enhanced my resume. Itai’s guidance on how to effectively introduce myself has not only improved my confidence but also the quality of my professional interactions. I wholeheartedly recommend Itai for his exceptional mentorship and insightful feedback.

    Karan, Senior Product Manager

  • You know what you’re talking about. Who even thinks about this? I never did. Thanks for adding your magic. Worth every penny.

    — VC Partner and successful CEO

Book your mock session now

Frequently Asked Questions

  • There is only ONE PERSON who can guarantee your results - YOU. 

    I have seen many candidates achieve goals they believed were impossible. All it took was effort, perseverance, and unwavering determination. 

    • One client of mine applied to Google 5 times before finally getting in!

    • I made it to both Google and McKinsey on my 2nd try. 

    • And I’ve been rejected by dozens of companies.


    Only YOU can decide to actively pursue your dream. 

    I will provide the direction and support to guide you on the right path, and help you get there faster.

  • It’s natural to feel some fear around future finances.

    But what most people fail to notice is how much money they’ve left on the table by walking in the wrong direction.

    I can’t give you back the past, but I can help you get on the right track towards your future faster.

    I am so confident in the value of my coaching that I offer a money back guarantee.

    If after our first session you find you did not get amazing value, I’ll refund your entire investment. I’ll ask for feedback but won’t keep your cash.

    Stop leaving money on the table and let’s talk—book your free consultation today.

  • We start with a free consultation to understand your goals and what’s holding you back.

    Then, if we decide to work together, we’ll schedule regular 1:1 sessions, either weekly or bi-weekly, to tackle your specific challenges and help you progress step by step.

    Our sessions will cover topics like:

    • Defining your unique selling proposition

    • Improving your resume and LinkedIn profile

    • Networking effectively

    • Preparing to ace your interviews

    • Neogtiating a better offer

    Between sessions, you’ll have homework - figuring out your stories, resume, networking, and practicing for interviews.

    With diligent work and the right guidance, you’ll start to see the shift in your language, skills, and confidence.

  • I combine extensive product management experience from both startups and big companies with a caring coaching mindset.

    I don’t offer ‘modules’, group webinars, or rigid 5-step frameworks.

    It’s about discovering what YOU excel at and how YOU will achieve your next career step.

    Imagine a manager who genuinely wants to promote you. That’s what you get with me: direct feedback, personalized guidance, and unwavering support on your journey.

    I’m also not for everyone. I expect you to be proactive and driven to make progress between our sessions. If you prefer structured goals and spreadsheets to track if you did your homework, other programs will suit you better.

    You need a coach that works for you - and the best way to find out if we ‘gel’ is through our initial consultation. It’s free, so stop reading and get to booking ;)

Reach your next level faster

✓ Sharpen Your Unique Selling Proposition: Align your experience behind a specific PM value proposition that sets you apart.

✓ Craft a Winning Resume: Write a mouth-watering resume that grabs recruiters' attention and showcases your strengths.

✓ Master Interview Storytelling: Develop cliff-hanging stories that demonstrate your achievements and keep hiring managers engaged.

✓ Gain Insider Insights: See through the magical insider’s mirror—understand what you look like to recruiters and interviewers, and own it!

✓ Turn Weaknesses into Strengths: Transmute your kryptonite into unique selling points that set you apart from the competition.

✓ Optimize Your Job Search: Wage a war on wasted efforts—avoid common pitfalls, streamline your job search process, and get hired faster.

✓ Understand Hiring Manager Expectations: Decode job descriptions and interview cues to align with what hiring managers need.

✓ Conquer Imposter Syndrome: Overcome self-doubt and unleash your inner rockstar PM with confidence-building techniques.

✓ Stay Calm Under Pressure: Develop your inner Zen Master with practices to stay composed during high-stakes interviews.

✓ Negotiate Like a Pro: Learn negotiation tactics that help you secure the salary and benefits you deserve.